Bored Ape Yacht Club is a 10,000 unique ape NFT collection that has become extremely popular and valuable in the NFT space. The marketing strategy for Bored Ape Yacht Club involved creating a strong brand identity, with a focus on luxury and exclusivity.
The team behind the project also used social media platforms like Twitter and Discord to build a community of supporters and create a sense of hype and excitement around the launch of their NFT project.