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CryptoPunks have created 10,000 unique pixel art characters for their NFT collection that exist on the Ethereum blockchain. The project was created by Larva Labs in 2017 and has since become one of the most popular and valuable NFT collections. The marketing strategy for CryptoPunks was simple but effective:

Larva Labs gave away 1,000 of the 10,000 CryptoPunks for free to early adopters, which helped generate buzz and interest in the project. Additionally, the limited supply of only 10,000 NFTs helped create scarcity and exclusivity, which further fueled demand.